Marketing

Marketing

Out-of-home advertising takes to the road

by shaider@cinnova.com / July 30, 2025

By Beverage Beat

While trying to solve a mystery of when Shawn Spencer originally met the notorious Yang in the episode “Yang 3 in 2D” of the TV show “Psych,” Henry Spencer calls up his ex-wife Maddie to ask about a shirt that Shawn wore in childhood. The former detective notes that his son stopped wearing shirts with brand names on them after his ninth birthday. When Maddie asks why, Henry responds that Shawn “didn’t want to promote products without being paid for them.”

Marketing

Mobile media creating business opportunities for fleets

by shaider@cinnova.com / July 30, 2025

By Fusable

Advertising on trucks is more effective than using digital media. Such has been the experience of Neal Pecchenino, who started a mobile marketing and advertising firm in October 2017. Using his own money, Pecchenino started Boxi after working for a consumer electronics company where he was spending the company’s full advertising budget on digital media, mostly Facebook and Google.

Marketing

AllOver Media Acquires Boxi

by shaider@cinnova.com / July 30, 2025

By Bevnet

AllOver Media, the largest multi-platform Out-Of-Home (OOH) media company in U.S., announced the acquisition of Boxi, the nation’s largest tech-infused truck media company. The acquisition will enable AllOver Media’s truck advertising division to bolster existing offerings with industry leading technology, inventory, and value for marketers in any market, segment, or media budget.

Entrepreneurship, Marketing

Keep On Truckin’: AllOver Media Acquires Boxi To Enlarge OOH Reach

by shaider@cinnova.com / June 12, 2025

by Media Post

Out-of-home media company AllOver Media has acquired Boxi, a truck media company. Financial terms were not disclosed. The purchase allows AllOver’s truck ad division to enhance its offerings in the outdoor segment. AllOver Media services both corporate and government customers, from consumer-packaged goods to wine and spirits to the entertainment industry.

Entrepreneurship, Marketing

US OOH ad operator AllOver Media purchases truck media company Boxi

by shaider@cinnova.com / June 12, 2025

by Digital Signage Pulse

AllOver Media, the company that calls itself “the largest multi-platform Out-Of-Home (OOH) media company in the U.S.,” has acquired Boxi, that calls itself “the nation’s largest tech-infused truck media company.”

Entrepreneurship, Marketing

Largest Multi-platform Out of Home Media Player Purchases Nation’s Largest Tech-Infused Truck Media Company

by shaider@cinnova.com / June 12, 2025

by Seeking Alpha

AllOver Media, the largest multi-platform Out-Of-Home (OOH) media company in the U.S., announced the acquisition of the nation’s largest tech-infused truck media company, Boxi, a California-based tech-infused truck media company. Since its inception in 2017, Boxi has grown to be the nation’s largest truck media company, servicing customers across industries such as wine and spirits, consumer packaged goods, food and beverage and more. The company’s proprietary solution and 24/7 access dashboard allows clients to keep up to date with their campaigns’ progress.

Entrepreneurship, Marketing

LA-based Boxi, the nation’s largest tech-infused truck media company, has been acquired by AllOver Media

by shaider@cinnova.com / June 12, 2025

by Patch

LA-based Boxi, the nation’s largest tech-infused truck media company, has been acquired by AllOver Media, the largest multi-platform Out-Of-Home (OOH) media company in the U.S. Boxi is an LA-based tech-infused truck media company, founded by Neal Pecchenino, a University of Southern California alumni, who bootstrapped the company from his tiny Santa Monica apartment six years ago. Since its inception in 2017, Boxi has grown to be the nation’s largest truck media company.

Entrepreneurship, Marketing

Largest Multi-platform Out of Home Media Player Purchases Nation’s Largest Tech-Infused Truck Media Company

by shaider@cinnova.com / June 12, 2025

by KTLA Los Angeles

AllOver Media, the largest multi-platform Out-Of-Home (OOH) media company in the U.S., announced the acquisition of Boxi, the nation’s largest tech-infused truck media company. The acquisition will enable AllOver Media’s truck advertising division to bolster existing offerings with industry leading technology, inventory and value for marketers in any market, segment or media budget.