Billboards restricted in a neighborhood where you’d like your company to be seen? No problem, just roll a giant poster through that patch of your city by putting it on the side of a box truck. You could pay as little as $1500 a month for a multi-month campaign.
Though MedMen is a cannabis company through and through, it too is getting even more creative. Beyond its recent retail store expansion with its own branded products, it’s working with tech-infused truck advertising company Boxi to promote the brand on large-scale independent vehicles in California. Over the last 12 months, MedMen has had 50 localized trucks on California roads, and that is expected to continue for the rest of the year, said Boxi founder and CEO Neal Pecchenino. Based on Boxi’s analytics, each of those trucks reach an average of 30,000 to 60,000 prospective consumers a day. Pecchenino said he is continually being approached by cannabis and CBD companies.
Advertising on trucks is more effective than using digital media. Such has been the experience of Neal Pecchenino, who started a mobile marketing and advertising firm in October 2017. Using his own money, Pecchenino started Boxi after working for a consumer electronics company where he was spending the company’s full advertising budget on digital media, mostly Facebook and Google.
