How to Create Eye-Catching Truck Advertising with Boxi
In a world saturated with digital noise, there’s something powerful about a physical ad you can’t skip. At Boxi, we believe that truck advertising isn’t just mobile—it’s unmissable. But to truly catch people’s attention, a good design is key.
Here’s how to make your truck ad not just visible, but unforgettable.
Start with Bold, Simple Messaging
Less is more when it comes to moving media. Your audience has only a few seconds to take in your message—whether they’re walking by or driving next to it.
Tip:Stick to one core idea or tagline. Make it punchy. Make it count. Use large, legible fonts and high contrast colors to boost readability from a distance.
Let the Brand Lead the Way
Your truck is a canvas, but your brand is the star. The strongest designs balance creativity with consistency. Whether it’s your logo, color palette, or product image, your branding should be unmistakable.
Tip:Prioritize brand visibility on all sides of the truck, especially the back. That’s where most people spend the longest time looking.
Make It Visual. Really Visual.
A well-placed visual can do more than a paragraph of text ever could. Think big, high-resolution images that pop—whether it’s a product shot, a lifestyle photo, or an illustration that sparks curiosity.
Tip: Use imagery that tells a story at a glance. Think: refreshing iced tea on a hot day or people enjoying a damn good mezcal
Design with Movement in Mind
Truck ads are not billboards. They move, they turn, they park. Your design needs to work whether someone sees it for five seconds on a highway or fifteen minutes on a city curb.
Tip:Avoid small copy or busy layouts. Focus on one clear visual hierarchy and make sure your main message shines—even when the truck is on the move.
Use Space Intentionally
A truck offers more surface area than most OOH formats—don’t waste it. Use every panel to your advantage: sides, back, and even the overcab.
Tip:Use the sides to showcase your product, bold and clear. It should be the first thing people notice, without any distractions. Keep the background clean, the branding strong, and make sure the product stands out.
6. Don’t Forget the Call to Action
Even in a visual-first format, a call to action (CTA) still matters. Whether it’s a website, social handle, or QR code—give people somewhere to go after they see your truck.
Tip: Keep CTAs short, clear, and easy to remember. Think: “Scan to shop,” “Follow us,” or even a simple list of retailers where they can find your product.
At Boxi, We Bring Your Brand to the Streets
With custom-wrapped trucks that deliver real exposure, Boxi helps brands break through the noise—visually and strategically. Whether you’re launching a new product, running a campaign, or simply looking to boost visibility, we get your brand in front of the right people, in the right markets, in a way that’s impossible to skip.